Slumberland Furniture

Developed and oversee a new strategic creative direction for photography that is used across all mediums and serves as a core marketing element.  

 Art Director: Natalie Janssen | Photography and Styling: Blue SoHo Mpls Studio

Art Director: Natalie Janssen | Photography and Styling: Blue SoHo Mpls Studio

UPDATING SLUMBERLAND'S STYLE

Whether your home decor style is traditional, modern industrial, or country farmhouse, you'll find YOUR style at Slumberland. However, this wasn't coming across in their current photography. I developed a creative strategy that focused on styling each product to bring forth the style is already embodied.

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 Art Director: Natalie Janssen | Photography and Styling: Blue SoHo Mpls Studio

Art Director: Natalie Janssen | Photography and Styling: Blue SoHo Mpls Studio

GIVING WELL-LOVED PRODUCT A NEW LIFE

The Broyhill Estes Park collection has been a customer favorite for many years. By styling it in as American Craftsman we can inspire current customers and compel a new audience to give Slumberland a second look. 

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Art Director: Natalie Janssen | Photography and Styling: Blue SoHo Mpls Studio + Geoff Harraway