ROLE: CREATIVE DIRECTION / ART DIRECTION
Genesis AI Branding & Launch campaign
Genesis AI – Starkey’s largest product launch in 5 years, was a completely reimagined line of hearing aids that provided the best sound to date along with many features. Our team was tasked with developing a brand identity and multi-channel marketing campaign including a high profile launch event. My role began as art direction and developed in to creative direction. This was an amazing opportunity to hone my creative direction skills and guide every aspect of the campaign, including directing photographers, animators, videographers, junior designers and international creative teams.
