ROLE: ART DIRECTION

Starkey PROJECTS

In my role as Senior Art Director at Starkey, I had the opportunity to lead creative, strategy and art direct the development of several key campaigns along with other corporate projects.

Corporate Image Campaign

Starkey wanted to invest in the corporate brand after a difficult 2020. In response, I developed a campaign that highlighted the importance of the people who make better hearing possible. Each person is an essential part of the company, from engineering to shipping. We held an on campus photoshoot and pulled some key people from each department to star in our campaign.

Believe in Better

Behind every innovation and piece of groundbreaking technology, is our people. The people who believe they can, and will, make a difference in the lives of others. They believe in each other and in a better path to better hearing for all. Together, we believe in better. 

Campaign tactics
Video for use in classes, on our website, and Youtube. Print, digital and social media ads.

Patient Journey Photography

Our creative department often uses photography that showcases the journey a patient takes in a hearing professionals office as well as images of hearing professionals interacting with sales reps. I recently art directed a refresh of this photography with a focus on diversity and updated product. My role included conceptual development, ‘selling’ the concept to leadership, selecting photographer, casting talent, directing wardrobe, location scouting, and onsite art direction.